Executive Profiles


Paddy Murphy - Chairman

Paddy Murphy is chairman of PREM Group. He has spent much of his career with Bank of Ireland, where he held a number of management positions. After six years as chief executive in Northern Ireland, Paddy moved to the United States where he became president and CEO of the bank's subsidiary, First NH Bank in New Hampshire. He retired from the position of General Manager of the Banks Retail and Business Banking Division in the east of Ireland in 2002. He is also a director of Sean Quinn Group Ltd., and Data Electronics Ltd..Paddy was educated at Trinity College (BBS 1969) and Harvard Business School (PMD 1987).

Jim Murphy - Chief Executive Officer

One of Prem Group's founders. A graduate of Galway-Mayo Institute of Technology, his association with what was to become PREM Group began in 1989 when he was appointed General Manager of Stephens Hall Hotel, Dublin's first all suite hotel. Prior to this appointment Jim had built up an admirable career gaining valuable management experience in renowned hotels such as Scotland’s Gleneagles Hotel, The Intercontinental Hotel Frankfurt, Marl field House Hotel, Co. Wexford, Ireland, The Park Hotel, Co. Kerry, Ireland and the Gresham Hotel in Dublin’s city centre. In 1996 Jim and a group of investors bought Stephens Hall Hotel and Jim was appointed Managing Director. This purchase marks the foundation of PREM Group.In addition to building the enterprise Jim has had the honour of holding the presidency of the Irish Hotels Federation from 2002 to 2004 and has been awarded a Fellowship of the Irish Hospitality Institute.

Stephen Loftus - Group Commercial Director

Stephen Loftus, a commerce graduate of University College Dublin and qualified chartered accountant, joined PREM Group in 2002. Stephen brought to the company 10 years experience at senior level within the hospitality and property industries including businesses such as Gresham Hotels plc and Stafford Investments where he enjoyed the roles of Group Financial Controller and Chief Financial Officer.

Phil Sweeney - Group Sales and Marketing Director

A native of Dublin, Phil Sweeney has directed the sales and marketing activity of PREM Group since it’s formation in 1996. Prior to joining the new company Phil enjoyed an interesting career taking in many of Ireland’s best known hotel enterprises, such as Great Southern, Jury's and The Shelbourne Hotel, before setting up her own sales and marketing consultancy. It was as a consultant that Phil first came into contact with Jim Murphy and Stephens Hall Hotel, shortly to be recruited onto the full time payroll as Group Sales and Marketing Manager for the hotel and developing serviced apartment and serviced office businesses. Phil was appointed Sales and Marketing Director for PREM Group in 1998.

Dick Bourke - Non Executive Director

In a career that spans four decades, Dick has been associated with some of Ireland’s leading hotels including the Shelbourne Hotel, the Great Southern Hotels in Galway and Parknasilla, Jury’s Hotel Cork and Jury’s Hotel Ballsbridge, which he managed from 1995 until 2007. A Council member and former President of the Irish Hotels Federation, Dick is a board member of the Dublin Tourist Authority and Failte Ireland. He is a Director of the Irish Tourism Industry Federation and a Fellow of the Irish Hospitality Institute.

Martin Purtill - Group Financial Controller

Martin Purtill joined PREM Group as Group Financial Controller in March 2008. Martin is a graduate of RTC Galway, Hotel Management and post graduate ACCA. Martin brings to the company 15 years experience at senior level within the hospitality and property industries including businesses such as Gleneagles Hotel (Scotland), Intercontinental Hotel Group (Munich), THF - Shelbourne Hotel, Hilton International (London), Jurys Doyle plc, Michael McNamara & Co., and latterly Choice Hotel Group (Quality & Comfort Inns since sold to Dalata Ltd.); where he enjoyed the roles of Group Financial Controller and Chief Financial Officer.

Sarah Marr - Group Human Resource Manager

Sarah Marr joined PREM Group in 2000. Previous to this appointment she worked as an Assistant Manager in EBS Building Society. She is a graduate of University College Dublin and the National College of Ireland, achieving a BA in politics and sociology, postgraduate diploma in Business Studies and national diploma in Personnel Management. Sarah is a chartered member of the Chartered Institute of Personnel and Development and an active member of the Irish Hospitality Institute (IHI), having served on national council from 2004 to 2009. Sarah has also been a member of the Irish Hotels Federation Employment committee and has represented the IHI on the Tourism Careers Promotions Focus Group co-ordinated by Failte Ireland. In 2012 Sarah received the honour of IHI’s Human Resource Manager of the Year Award and in 2013 was recognised again by the same Institute when she was enrolled into the IHI’s College of Fellows.

Joanna Doyle - Group E-Commerce & Marketing Manager

Joanna is a hotel management graduate of DIT Cathal Brugha Street Dublin. She joined PREM Group in 1996. With vast experience in revenue management and online distribution, Joanna has collaborated with the world’s largest hotel brands including Days Inn, Ramada and Holiday Inn through franchise development agreements. This experience has enabled Joanna to develop PREM Group’s own brands; Premier Apartments, Leopold Hotels and Aspect Hotels. In addition to this, Joanna oversees the online strategy for the company’ s portfolio of properties including website optimisation, digital marketing, revenue management and loyalty programmes.

Mary Daly – Group Sales Manager (Tours and Groups)

Mary Daly, a graduate of the College of Marketing & Design Dublin, joined PREM Group in 2003. She is responsible for generating group business for PREM Group Hotels by maintaining existing key accounts and developing new business through target specific sales activity. Mary has 15 years sales experience within the hotel industry. Prior to joining PREM Group, she worked for Hibernian Hotel Dublin, McCausland Hotel Belfast, Woodstock Hotel Ennis & Grey Door Restaurant Dublin. Mary served as a committee member on the Irish Chapter of HSMAI (Hospitality Sales Marketing Assoc Intl) for 5 years

Allan Myhill - Group Web Performance Specialist

A graduate of Napier University Edinburgh, Allan joined PREM Group in 2008 bringing experience from his career with Hilton covering revenue optimisation, front office and F&B management. Allan’s first role with us was General Manager of Days Inn Dublin Rathmines before moving to the Head Office brand franchise team, assisting revenue management for Ireland and then into his current position in ecommerce and social media.

Seán Graham - Group IT Manager

Seán Graham is a Graduate of the Dublin Institute of Technology and has worked with PREM Group since 2002. Prior to joining PREM, Seán''s career in the hotel industry started in Ryan Hotels (Now Gresham Hotels) whom he worked with for over five years, working in five of their properties over the period in Ireland and Germany. Seán left Ryan hotels to join our sister company Choice Hotels Ireland at group level and then joined the team at PREM in 2002. Seán has managed a number of our properties and worked at group level since 2005 and is currently heading up Group IT for the company.


Paul Dempsey - Operations Manager (IE)

Paul Dempsey joined PREM Group in 1999 as General Manager of Stephens Hall Hotel. He brought to this role management experience from various four and five star properties in London with companies such as Hilton, Rank Organisation, Metropole Hotels and Taj International. Since joining the Group, Paul has undertaken a number of management roles to his appointment as Group Operations Managers for Ireland in 2005. Paul graduated in Hotel, Catering and Business Management at Galway Mayo Institute of Technology and holds a Diploma in Business and Life Coaching.

Richard Holden - Group Financial Controller (IE)

Richard joined PREM Group as Group Financial Controller for Ireland in April 2013. Before joining PREM Group Richard has worked in Group Financial roles with the Carlton and Moyvalley hotel groups; and prior to this as CFO in the Portmarnock Hotel and Golf Links. He has also held senior financial roles within the Print and Insurance industries.

Heather Wiktorski - Revenue Manager (IE)

Heather is a graduate of DIT Cathal Brugha Street. She has worked with PREM Group since 2000 and has managed a number of our properties. She has also held the position of General Manager for our serviced apartment portfolio in Ireland. Heather currently oversees the revenue management function for the Irish portfolio of hotels and has held this position since 2008.

Andy Leung – Revenue Manager (IE)

Andy Leung is a hotel management graduate of Galway Mayo Institute of Technology and just recently he completed a post graduate in Digital Marketing. Andy joined PREM group as Revenue Manager in May 2012, bringing extensive experience from his career with Choice Hotels Ireland and Starwood Hotels. Andy specialises in maximising revenue through the online channels.

Alan Cruite - General Manager - Trinity Purchasing - (IE)

Alan has a background in hotel management having worked for Fitzpatricks Silver Springs, Doyle Hotel Group and The Gresham Hotel, amongst others. More recently Alan has developed his career in sales roles for leading hospitality industry suppliers such as Thomas McLaughlin/Bunzl, Hugh Jordan and Russell Will.


Evelyn Haran - Operations Manager (UK)

Evelyn Haran joined PREM Group in 1998, having commenced her hotel management career in Great Southern Hotels and subsequently moving to the Lee Hotel Group. Evelyn’s first role within the Group was as General Manager of the Days Hotel, Rathmines, Dublin 6. Evelyn enjoyed a number of management roles within PREM Group Ireland before being appointed as the first Group Operations Manager for PREM Group UK. Evelyn holds a Higher Diploma in Business Studies and Hotel & Catering Management awarded by the Dublin College of Catering and a Bachelor of Science (Management) Degree conferred on her by Trinity College Dublin.

Treda Shotton -National Sales Manager (UK)

Treda Shotton joined PREM Group in February 2008 as National Sales Manager for PREM Group UK. Treda is responsible for the development of new business and sales opportunities for all UK locations by introducing new accounts and developing existing national accounts for hotels and serviced apartments in the UK region. Treda comes with a wealth of sales experience and has worked in the hotel and catering industry for the past 18 years during which time she has worked for several Hotel Groups. During 2001 – 2006, Treda was a regional sales manager with Marston Hotels with 16 Hotels in her brief and most recently as Director of Sales for Procon Conferences, a conference booking agency.


Patrick de Peuter – Director

Patrick De Peuter joined PREM Group in 2007 after the acquisition of Global Hotel by PREM Group. Patrick is a graduate from the Hotel School in Lausanne, Switzerland. Patrick started his career in Holiday Inn Brussels Airport and has been in the Hotel business for 32 years now. He has experience in Front Office management, F&B management and General Management. He joined the catering group Carestel in 1988 and became Director of Global Hotel NV in 1995. He was appointed Managing Director of the group in 1999.

Betty Houben – Director of Sales & Marketing, PREM Group Europe

Betty joined PREM Group in September 2007 following PREM Group’s acquisition of the Belgian Global Hotels Group. She is currently responsible for the organisation and implementation of the sales, marketing, and revenue strategy across the 13 hotels in the EHC.Betty has 20 years experience in the Belgian hotel market and began her career as Sales Manager for the Holiday Inn Hasselt in 1991. Following her success in that role, in 1996 she was promoted to the role of Sales & Marketing Manager for seven of the Global Hotels. To date Betty has been involved in the opening of seven new hotels and the rebranding of two existing hotels. Betty is currently the chairman of the Area Marketing Forum Benelux, a marketing collaboration between the 28 Intercontinental Hotels in the Benelux. Betty also serves in the Owners’ Association of Intercontinental Hotels Group in the EMEA region in the Sales & Marketing Sub-Committee as well as in the Global Direct Sales Committee of Intercontinental Hotels Group.

Bouke Koppert – Director of Operations and Strategic Growth, Trinity Purchasing Europe

Bouke Koppert graduated from the Hotel Management School Antwerp in 1999, followed by a challenging start of his career in Concorde La Fayette Paris. After various operational functions in 3 and 4 star international hotel brands throughout Belgium, he was appointed Purchasing Manager for the Benelux & France division of PREM Group in 2007. After an intensive experience within the Carlson Rezidor Hotel Group in 2011-2012, he became Executive Director of Trinity Purchasing for the Continental Europe region in 2013. Due to his significant years of experience in operations, procurement and food & beverage concepts, he has a very valuable expertise on every aspect in the hospitality sector.

Peter Brennan - Acting Director of Operations, PREM Group Europe

Following graduation from Dublin college of catering, Peter worked in Dromoland Castle and The Grand Hotel Malahide before leaving for London where he gained 14 years experience with Forte Hotels in both London and Oxford. On return to Dublin, Peter managed the Fitzpatrick Castle Hotel Killiney for 3 years before joining Choice Hotels Ireland, where he was Group Operations Director for 10 years. Since then he has spent 3 years completing hospitality project work for financial institutions before joining Prem Group Europe.

Orla Glennon - Revenue Manager, PREM Group Europe

Orla joined Prem in 2010 as Revenue Manger for Belgium and French properties. She is responsible for implementing the revenue management and online strategy across all 13 hotels in the EHC. Orla brings with her extensive experience with her career in Choice Hotels Ireland & Maldron Hotels. She also successfully completed the Executive Management Development program with Cornell University in conjunction with Failte Ireland in 2007. She is also a member of the Revenue Management Working Group for Intercontinental Hotels – Continental Europe.

Mieke Cruyssaert - Human Resources Manager, PREM Group Europe

Mieke Cruyssaert joined PREM group in spring 2013. She started her career in the hospitality industry in 1990, after graduating from the famous Hotel School Ter Duinen in Koksijde.

After 17 years of operational experience in several luxury hotels in Brussels Mieke gained profound knowledge of human resources for the hospitality sector, working for 5 years as a human resources director for Marriott Ghent.

Due to this background Mieke was appointed as chairwoman of the external quality review panels for the bachelor’s degrees in hotel management and in office management offered by several university colleges all over Flanders.

Led by a team of seasoned industry experts