PREM Group's Own Brands

We have successfully launched our own brands with franchise and development opportunities available to independent properties.


"Bringing home a little closer."

PREMIER SUITES offer a wonderful alternative to traditional hotel accommodation. Guests can maintain the independence they enjoy at home in the spacious surroundings of their own living quarters. Suites come with fully fitted kitchen, living room, bedroom(s) and en suite bathroom(s). Our accommodation is perfectly suited to corporate guests who may be relocating for a medium to long term business contract. We are also an ideal choice for families and leisure guests looking to avail of the facilities they would usually have in their own home while on holiday.


PREMIER SUITES PLUS properties enjoy all the features of PREMIER SUITES with an extra touch of luxury. Core brand elements include our seventh heaven beds with crisp white linen, fluffy pillows and snug throws. Experience enterprise grade Wi-Fi, luxury Elemis bathroom products and Nespresso machines in every suite. We are delighted to welcome both long stay corporate clients and also leisure guests looking for that special something on a weekend away. Our guests can enjoy privacy and downtime in the luxury and comfort of their own living quarters after a long day in the office or out and about sight seeing.

Premier Apartments

Established in 1996, Premier Apartments offer a real home from home. With superb city centre locations in Dublin and across the UK, our apartments feature high quality fit out and contemporary decor. Guests can maintain the independence they enjoy at home in the spacious surroundings of a welcoming apartment. 

Leopold Hotels

Leopold Hotels are 4 star luxury properties, ideal for the corporate or leisure guest looking for that special something. At Leopold Hotels, our guests take centre stage. We create a more personal experience for our guests through a welcoming service style and memorable interactions with our team. Our Lone Female Guest policy is very popular with ladies who travel alone on business or leisure.

Aspect Hotels

A mid-scale 3 star brand offering real value for money with a warm welcome and great service. Key brand elements include free internet access and all hotels operate a bar, restaurant and meeting rooms.

International Brands

We also work in partnership with some of the world's leading hotel franchising companies including Intercontinental Hotel Group (IHG), Wyndham Worldwide and Small Luxury Hotels. Operating under brands such as Crowne Plaza, Holiday Inn, Holiday Inn Express and Ramada, we can leverage the power of these international companies to drive more business to your hotel.